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Decide what to build

Analyse the market

Run a SWOT, Porter's Five Forces, PESTLE, or BCG analysis and get a written document for each.

Ask for the analysis your decision needs, and your agent writes it up as a document your team can read. Each one answers a different question, so run only the ones you need.

To see your strengths, weaknesses, opportunities, and threats, ask:

Run a SWOT for the payments product.

The agent writes docs/product/shaping/swot-analysis.md. Each entry should be a specific claim with a consequence, such as “brand recognition lets us charge 15% more”, not a single word.

The market’s pressure: Porter’s Five Forces

Section titled “The market’s pressure: Porter’s Five Forces”

To see how hard the market’s structure pushes on you, ask:

Run Porter's Five Forces on the market we're entering.

The agent rates suppliers, buyers, new entrants, substitutes, and rivalry, and says why each is high or low. It writes competitive-landscape.md.

To see political, economic, social, technological, legal, and environmental forces, ask:

Run a PESTLE scan for the regulated-markets expansion.

The agent writes macro-environment.md, with the forces that move your decision weighted most.

To place several products by market growth and share, ask:

Place our product line on a BCG matrix.

The agent writes portfolio-position.md. It needs more than one product to be useful.

A common order is PESTLE and Five Forces first, then SWOT to bring them together, then BCG if you are deciding across products. Each document stands on its own and points to the others instead of repeating them.

Next, set direction and goals from what you found. Frameworks and artifacts lists every analysis skill and the file it writes.