product-strategy¶

The strategy seat upstream of product engineering and experience design. Installed to user scope so the skills travel across every workspace.

Three pillars¶

Pillar 1 — Market & competitive strategy (7 skills): canonical frameworks that turn a market situation into committed artifacts in docs/product/shaping/. The OKR cascade feeds strategy-gap entries directly into the PE pack's frame-situation shaping queue.

Skill	Framework	Artifact
`run-swot`	SWOT — Strengths, Weaknesses, Opportunities, Threats	`swot-analysis.md`
`run-porters-five-forces`	Porter's Five Forces — Supplier Power, Buyer Power, New Entrants, Substitutes, Rivalry	`competitive-landscape.md`
`run-pestle-analysis`	PESTLE — Political, Economic, Social, Technological, Legal, Environmental	`macro-environment.md`
`run-bcg-matrix`	BCG Matrix — Stars, Cash Cows, Question Marks, Dogs	`portfolio-position.md`
`run-okr-cascade`	OKR cascade — company → team → shaping-queue gaps	`okr-cascade.md` + `workspace.toml` entries
`write-prfaq`	PRFAQ — press release + FAQ as altitude-0 forcing function	`prfaq.md`
`synthesize-stakeholder-research`	Research synthesis — strategic narrative by theme across stakeholder groups	`stakeholder-synthesis.md`

Pillar 2 — UX strategy (1 skill): sets the experience vision, goals/measures, and plan before design begins.

Skill	Frameworks	Artifact
`define-ux-strategy`	NN/g three-layer model · Jaime Levy four tenets · Gothelf/Seiden OKR-linked UX framing	`ux-strategy.md`

Pillar 3 — Content strategy (1 skill): the organizational/governance layer above per-surface content design.

Skill	Framework	Artifact
`define-content-strategy`	Halvorson content strategy quad — Purpose + Process + Structure + Governance	`content-strategy.md`

Pack chain position¶

product-strategy (this pack)
        ↓                          ↓                      ↓
product-engineering          experience-design        content-design skill
(product-vision intent)  (journey → screen → services)  (experience-design)

run-okr-cascade → writes {type = "strategy"} gaps → ["ini-NNN".shaping_queue].backlog in workspace.toml → PE pack's frame-situation reads them.

Install¶

Default scope is user — installed under ~/.claude/skills/ (or your adapter's equivalent) so the skills load in every workspace.

# <catalogue> is your catalogue URI: a local clone path or a git+https://… URL.
agentbundle install --pack product-strategy <catalogue>   # CLI route

Or via your adapter's plugin marketplace UI.

What is NOT in this pack¶

Growth strategy — AARRR, product-led growth, PMF testing; deferred to a follow-on growth pack (RFC-0063 OQ1)
Primary research production — no interview guides, discussion scripts, or survey templates; synthesize-stakeholder-research consumes desk-research pack outputs
Per-surface content design — that is the content-design skill in the experience-design pack; this pack covers the organizational/governance layer only
Analytics or CRO tooling — measurement and experimentation belong downstream of strategy

Artifact output path¶

All artifacts commit to docs/product/shaping/ by default. Configure the base path via the [strategy] section in your repo's (or user-profile) agentbundle-layout.toml (adopter-owned; never shipped with this pack — see each skill's references/agentbundle-layout.md).