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Reference: frameworks and artifacts

Every product-strategy skill, the framework it applies, and the artifact it writes. All artifacts commit to docs/product/shaping/ by default. The base path is configurable through the [product-strategy] section of the repo's agentbundle-layout.toml.

The tables below are grouped by pillar. Every row follows the same structure: skill name, framework, artifact filename, output path.

Pillar 1 — Market and competitive strategy

Seven skills.

Skill Framework Artifact Output path
run-swot SWOT — Strengths, Weaknesses, Opportunities, Threats swot-analysis.md docs/product/shaping/
run-porters-five-forces Porter's Five Forces — Supplier Power, Buyer Power, New Entrants, Substitutes, Rivalry competitive-landscape.md docs/product/shaping/
run-pestle-analysis PESTLE — Political, Economic, Social, Technological, Legal, Environmental macro-environment.md docs/product/shaping/
run-bcg-matrix BCG Matrix — Stars, Cash Cows, Question Marks, Dogs portfolio-position.md docs/product/shaping/
run-okr-cascade OKR cascade — company → team → shaping-queue gaps okr-cascade.md plus workspace.toml entries docs/product/shaping/ (and workspace.toml)
write-prfaq PRFAQ — press release plus FAQ as altitude-0 forcing function prfaq.md docs/product/shaping/
synthesize-stakeholder-research Research synthesis — strategic narrative by theme across stakeholder groups stakeholder-synthesis.md docs/product/shaping/

run-okr-cascade writes two outputs: the okr-cascade.md artifact, and {type = "strategy"} entries appended to ["ini-NNN".shaping_queue].backlog in workspace.toml.

Pillar 2 — UX strategy

One skill.

Skill Frameworks Artifact Output path
define-ux-strategy NN/g three-layer model · Jaime Levy four tenets · Gothelf/Seiden OKR-linked UX framing ux-strategy.md docs/product/shaping/

Pillar 3 — Content strategy

One skill.

Skill Framework Artifact Output path
define-content-strategy Halvorson content strategy quad — Purpose + Process + Structure + Governance content-strategy.md docs/product/shaping/

Output path configuration

All artifacts default to docs/product/shaping/. The base path is set through the [product-strategy] section of the repo's agentbundle-layout.toml, which is adopter-owned and not shipped with the pack. Each skill documents the layout contract in its own references/agentbundle-layout.md.

Scope exclusions

The following are not part of this pack:

Excluded Where it belongs
Growth strategy — AARRR, product-led growth, PMF testing A follow-on growth pack
Primary research production — interview guides, discussion scripts, survey templates Upstream of synthesize-stakeholder-research, which consumes desk-research outputs
Per-surface content design The content-design skill in the experience-design pack
Analytics and CRO tooling Downstream of strategy

See also