`product-strategy` — guides

Set the committed market, product, objective, experience, and content direction upstream of individual initiatives.

These guides help you study the market and set a direction and goals that engineers can pick up.

Start here

Analyse the market — Run a SWOT, Five Forces, PESTLE, or BCG analysis and get a written document for each.
Set direction and goals — Go from what you know about the market to a written direction and team goals.

Run your first SWOT — Produce a grounded four-quadrant position from a guided analysis.
Set UX and content strategy — Commit the experience vision and content rules before design starts.
Cascade OKRs into the shaping queue — Turn objective gaps into ranked entries for shaping.
Why strategy is its own seat — Why strategy sits upstream of individual initiatives.
Reference: frameworks and artifacts — Each strategy skill, its framework, output, and output location.