product-strategy — guides¶

The strategy seat upstream of product engineering and experience design: turn a market situation into committed artifacts, cascade company objectives into the shaping queue, and set the experience and content direction before anyone opens a wireframe. Nine skills across three pillars — market and competitive, UX strategy, content strategy — each writing to docs/product/shaping/.

New here? Start with the tutorial — your first committed strategy artifact from one skill — then reach for the how-tos as the jobs come up.

Tutorials¶

• Run your first SWOT — produce one committed strategy artifact end to end.

How-to¶

• Run a market and competitive analysis — build the market picture with the four Pillar-1 analysis frameworks.
• Cascade OKRs into the shaping queue — turn company objectives into build-ready shaping-queue work.
• Set UX and content strategy — fix the experience and content direction before design begins.

Reference¶

• Frameworks and artifacts — every skill, its framework, and the file it writes.

Explanation¶

• Why strategy is its own seat — the three pillars, and why this pack sits upstream of the build packs.

Installing and upgrading live in ../_shared/.