Compare creative directions on shared terms. Each direction now records its commitments across fifteen named axes, including seven structural axes, so teams can identify a meaningful difference instead of arguing from taste.
Test whether a direction is distinctive before carrying it forward. A counterfactual pass reworks a similar brief, then records changes wherever the result falls back to a generic default.
Start with a named visual direction. Swiss / International Typographic, editorial broadsheet, and Bauhaus directions provide ready-made starting points for exploration.
Check that candidate directions truly diverge. A divergence audit identifies the closest pair, showing whether the options differ in substance rather than only on average.
Review a surface through two published instruments. Design reviews can now rate perceived quality and perceived genericness separately.